Q2 Restaurant Marketing Calendar: Promotions to Boost Orders & Engagement
Your marketing calendar should be working as hard as your kitchen. The most successful restaurants don’t wait for demand, they plan around key dates and show up with the right offers at the right time.
Q2 is packed with high-impact holidays and food moments that naturally drive online orders, group dining, and repeat visits. These are built-in opportunities to increase revenue without reinventing your menu or operations.
Here’s your ready-to-use Q2 playbook, one simple idea per day to help you turn these moments into sales.
April
April 3: National Burrito Day
Run a limited-time “Buy One, Get One 50% Off” burrito deal for online orders to drive volume and app adoption.
April 5: Easter Sunday
Offer pre-order family bundles or pre-fixed brunch menus with scheduled pickup to lock in advance revenue.
April 12: Grilled Cheese Sandwich Day
Launch a premium “gourmet grilled cheese” menu with add-ons and modifiers to increase average order value.
April 23: National Picnic Day
Sell ready-to-go picnic kits for 2–6 people with easy online ordering and timed pickup slots.
May
May 5: Cinco de Mayo
Promote combo meals and margarita bundles with online-only discounts to handle high demand efficiently.
May 10: Mother’s Day
Promote limited-edition, special priced gift cards: an easy, thoughtful gifting option for customers while driving future sales.
May 11: Eat What You Want Day
Push indulgent combos, loaded items, and desserts with a “treat yourself” campaign across email and SMS.
May 13: International Hummus Day
Feature sampler platters or build-your-own hummus bowls with customization options to drive engagement.
May 15: National Chocolate Chip Day
Offer a free cookie with every meal or feature a limited-time chocolate chip dessert.
May 16: National Pizza Party Day
Offer group bundles or “Party Packs” with tiered pricing for larger online orders and catering.
May 21: International Tea Day
Promote afternoon tea bundles or dessert pairings with limited-time menu categories.
May 25: Memorial Day
Launch BBQ bundles and family meal deals with pre-order and scheduled pickup or delivery options.
May 28: National Hamburger Day
Run a limited-time burger + fries + drink combo with online-exclusive pricing.
June
June 4: National Cheese Day
Highlight cheesy favorites with add-on upgrades and combo deals to increase ticket size.
June 6: National Donut Day
Offer a free donut with purchase for online orders to drive traffic and repeat visits.
June 10: National Iced Tea Day
Promote seasonal iced tea flavors as add-ons or bundle them with meals for easy upsells.
June 15: Father’s Day
Create hearty meal bundles or grill kits with pre-orders and easy pickup or delivery options.
June 18: International Sushi Day
Offer sushi platters and combo deals designed for sharing and group ordering.
June 21: First Day of Summer
Launch your summer menu with refreshing drinks, desserts, and limited-time specials.
June 30: World Social Media Day
Run a “tag a friend” or promo code campaign to drive traffic directly to your online ordering page.
Make Every Day Count
You don’t need complicated campaigns to win. With the right mix of online ordering, pre-orders, bundles, and promotions, each of these days can turn into a revenue opportunity.